The Man Behind the Book

Richard RYAN

Man in a blue and white cap with a beard, wearing a black t-shirt, standing outdoors.

Richard Ryan is a software developer and media executive with more than twenty years of experience in the tech industry. He has generated billions of views and millions of followers across social media platforms, leveraging his deep understanding of algorithms and digital marketing.

  • Entrepreneur: As a co-founder of Black Rifle Coffee Company, he helped grow the brand to a publicly traded powerhouse with a $1.7 billion valuation and $396 million in revenue in 2023

  • Tech pioneer: Richard has created a suite of applications to include a YouTube app that debuted in the App Store four years before YouTube. Across multiple apps, he’s achieved over millions of downloads.

  • Media innovator: As a media executive, he launched Rated Red with Verizon Media and Hearst Publications, growing it to over one million organic subscribers in its first year.

  • Content creator extraordinaire: Richard’s YouTube empire includes several channels like FullMag (2.7 million subscribers), with over twenty billion views across all his platforms.

His unique perspective stems from his expertise in creative strategy combined with a deep understanding of machine learning, algorithmic design and executive leadership, making him a credible voice in the intersection of technology and behavior. Richard dedicates his efforts toward empowering individuals to become conscious consumers of digital content.

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Highlights

  • 11 Million + Followers
  • 20 Billion + Views
  • 700 Billion Minutes Watchtime

Companies & Select Clients

  • Logo for Black Rifle Coffee Company, featuring a circular emblem with the letters B, R, C, and an image resembling a rifle scope, along with the text 'Black Rifle Coffee Company' in bold black letters.
  • FullMag logo, a stylized black wolf head logo with sharp geometric shapes, above the text 'FULLMAG' in bold, block letters.
  • Rated Red logo, with the word "Rated" above the word "Red", in bold black and white, with a textured, distressed style.
  • Black and white Activision logo
  • Black and white logo of Anheuser-Busch, Inc., featuring an eagle perched on a letter 'A' with a star above it and a ribbon banner below.
  • Black and white Discovery logo with a moon icon superimposed on the left edge of the letter 'D'.
  • Electronic Arts logo with letters "EA" above the company name
  • 20th Century Fox logo in grayscale.
  • GMC logo on a gray background
  • Google logo in gray letters on a white background.
  • GoPro logo with the slogan 'Be a HERO' and four gray squares.
  • The word 'HEARST' spelled out in large, light gray letters on a white background.
  • Microsoft logo with gray text on a white background.
  • Paramount logo featuring a mountain with stars surrounding it.
  • Red Bull logo with two bulls charging towards each other over a circular background
  • Relativity logo with the word 'Relativity' and a curved line resembling an orbit.
  • Ubisoft logo with concentric circles above the company's name.
  • Universal Pictures logo with a globe featuring North and South America.
  • Verizon logo in gray text on a white background.
  • Gray YouTube logo on a white background.